Are you looking for new ideas and differentiation for your furniture production? Making furniture need not be as different from today’s latest technologies as it may seem at first glance.
Do you know how your customers choose a new chair? And which criteria are important to them? And what their choice says about them?
Often amusing real-life cases demonstrate the different abilities of men and women to solve technical problems, do several things at once, park a car or distinguish shades of colour. Many of these examples have real scientific explanations in how the male and female brains function.